San Francisco's finest comfort shoe store sine 1977!
Astrid and Hal Doder opened the store in October 1977, when Noe Valley was still a blue collar neighborhood. From day one, Astrid insisted on friendly, courteous customer service, and a dedication to high quality and comfort. Veronica Ruedrich, store manager since 1987, continues this tradition. Now, more than three decades later, we are one of the oldest and most respected merchants on 24th Street.
We have a wide range of comfort shoe and boot styles for every aspect of your life. We hand-pick exciting, wearable, high-quality footwear for men and women so that you can choose from the freshest selection of European and American brands.
Our unique and eclectic selection includes Ecco, Frye, Clarks, Wolky, Naot, Arcopedico, Blundstone, Dansko and many more of the best shoes from around the globe. You'll find everything you need for work, a night out, or a walk around the city.
Looking for accessories? We're well known for our wide variety of strikingly distinctive socks and handbags.
Skip the trip downtown! Come to Noe Valley for the friendliest customer service and individual attention to your specific footwear needs.